News

With summer arriving and thousands of Portuguese starting their holidays, Alves Bandeira launches another special campaign that promises to fill both fuel tanks and customer’s days.

The 100% Portuguese brand invites customers to take part in a giveaway with a total prize pool of €10,000 in fuel.

From June 23 to July 27, all customers who join or are already part of the Pontos AB loyalty program can exchange 200 points for each entry, either directly at participating Alves Bandeira stations or via the app. At the end of the contest, 10 winners will be announced, each receiving €1,000 in fuel—helping to make their summer journeys even more memorable.

This initiative aims to strengthen the brand's close relationship with the Portuguese public, as highlighted by Pedro Mascarenhas, Marketing Director of Grupo Alves Bandeira:

"This contest reinforces our commitment to being part of our customers’ everyday lives throughout the entire year. With the arrival of summer, we want to be the energy that fuels family trips and getaways with friends. We are a truly human brand—made by people, for people. That’s the energy that drives us.”

The campaign will be promoted through an omnichannel strategy, including radio, social media, SMS, email marketing, the app, and in-store communication at Alves Bandeira stations. Influencer and entertainer Camaleaooo will bring a humorous tone to the campaign, delighting customers with his always fun and creative content.