News

Falken, exclusively represented by AB Tyres, is strengthening its market presence with a spring promotional campaign focused on delivering a direct and meaningful benefit to consumers: up to €50 in fuel vouchers with the purchase of Falken tyres.

Running from 1 April to 15 June 2026, the campaign was designed to address current drivers’ needs by combining Falken’s recognised tyre performance with an immediate economic advantage. At a time when vehicle-related costs continue to influence purchasing decisions, the brand is offering a simple, transparent and accessible incentive.

"We believe this campaign responds very directly to the current market context by offering consumers a practical and immediate benefit, while keeping the participation process straightforward and hassle-free. At the same time, it is an important tool to support our partners at the point of sale, making the Falken proposition even more competitive,” says Pedro Mascarenhas, Marketing Director at Grupo Alves Bandeira.

The campaign mechanics are simple. Consumers purchasing two or four Falken tyres sized 16 inches or above may receive a fuel voucher, with the amount varying according to the number and size of the tyres purchased, reaching up to €50.

In addition, customers participating in the campaign will also have the chance to win gas barbecues from the renowned Enders brand, as well as Falken darts sets. Participation takes place online through a dedicated platform, where customers simply need to register their purchase and upload the corresponding invoice (more information here).

The campaign is supported by a range of communication materials developed to simplify the message at the point of sale and reinforce the visibility of the offer.

With this initiative, Falken once again highlights its practical market approach, combining performance, safety and a tangible benefit aligned with drivers’ expectations.