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As a way to value its partners, AB Tyres has a program entitled "AB Partner" that provides exclusive conditions for some of its represented brands, such as geographical protection and differentiated price. This program combines a plan of incentives, communication, and marketing, with the goal of boosting sales and the financial return of its partners.

Estapneus, a company located in Estarreja, Portugal, with more than 10 years of activity, was the latest Falken partner to see its image renewed.

The intervention, which came as part of its tenth anniversary, allowed Estapneus to have a visual communication aligned with the identity criteria of the Japanese tyre brand.

The Falken brand was created in 1983 in Japan, by the Sumitomo group, and is today a world reference and one of the fastest-growing brands in recent years in Portugal.

The AB Partner | Falken Program of AB Tyres has more than 160 partners in mainland Portugal and Islands, with growth expected to exceed 10% for the year 2023.

Click here to learn more about the advantages of the AB Partner program and how you can integrate it into your business.