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Alves Bandeira is once again joining the Góis Motorcycle Rally as an Official Sponsor. One of Europe’s most iconic motorcycle gatherings, the event returns from 13 to 16 August, bringing together thousands of participants from Portugal and abroad.

A long-standing partner since the very first edition, Alves Bandeira is once again reinforcing its commitment to the motorcycling community by supporting an event that attracts more than 20,000 participants from several European countries every year.

Alves Bandeira’s connection to Góis is an important part of the company’s history. It was in this town, in 1958, that the brand opened its first service station, marking the beginning of the growth journey of what is now one of Portugal’s leading business groups. More than six decades later, this relationship remains strong through the support of initiatives that promote the local community, contribute to the region’s development and strengthen the brand’s proximity to people.

"At Alves Bandeira, we aim to maintain a close relationship with the communities we engage with every day. Whether through our presence and activations at major or local events, the development of campaigns and competitions, or the benefits offered through the Pontos AB loyalty programme, we are always looking to create experiences that bring us closer to our customers. The Góis Motorcycle Rally is a clear example of this commitment. It is an event that forms part of both the brand’s history and that of the motorcycling community. We are therefore delighted to support it once again, with a range of activations designed to make the experience even more engaging and memorable,” says Pedro Mascarenhas, Marketing Director of Grupo Alves Bandeira.

For the 33rd edition, the brand will run several competitions across its social media channels, offering pairs of tickets to the Góis Motorcycle Rally. These initiatives will take place both directly through the brand’s platforms and in partnership with ambassadors connected to the world of motorcycling, giving followers the opportunity to experience one of Europe’s largest motorcycle events first-hand.

Throughout the four-day event, Alves Bandeira will also follow the experience closely through real-time digital coverage, sharing some of the rally’s most memorable moments, stories from the motorcycling community, interviews, highlights from the venue and exclusive content across its digital platforms.

By renewing its support for the Góis Motorcycle Rally, Alves Bandeira reaffirms a relationship that is deeply rooted in its own history: with the town where its journey began and with an event that, year after year, brings together thousands of motorcycle enthusiasts around the shared values of community, friendship and a passion for two wheels.