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Alves Bandeira returned as Official Sponsor of the Góis Motorcycle Rally, which welcomed more than 25,000 people to its 33rd edition, making it one of the most successful editions to date. From 13 to 16 August, thousands of riders from Portugal and abroad came together in Góis for four days of music, entertainment and a shared passion for motorcycles.

The strong turnout once again confirmed the event’s standing as one of Europe’s leading motorcycle gatherings and underlined the role of Góis Moto Clube in building a rally with growing national and international recognition.

Alves Bandeira had a strong presence throughout the event, with a programme designed to engage directly with participants and add to the overall experience. The "Alves Bandeira Sunset” was one of the highlights, becoming a popular meeting point during the afternoons, alongside several on-site and stage activations that brought the brand closer to the motorcycling community.

"Being in Góis means being part of a story that began more than six decades ago and continues to grow every year. We want to experience the rally alongside those who attend and be part of the moments that make it so special. The activations we developed reflect both our close relationship with the motorcycling community and our longstanding connection with Góis,” says Pedro Mascarenhas, Marketing Director at Grupo Alves Bandeira.

The brand also shared the atmosphere of the rally across its digital channels, giving its online community a closer look at some of the main moments throughout the four days. Concerts, sunset sessions, exhibitions and social areas all formed part of the content shared from Góis.

The town holds a special place in Alves Bandeira’s history. It was here, in 1958, that the company opened its first fuel station, marking the beginning of what would later become Grupo Alves Bandeira. More than six decades later, that connection remains strong through the Group’s continued support for local communities and initiatives, with the Góis Motorcycle Rally remaining one of its most longstanding partnerships.