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Alves Bandeira kicks off its first competition of the year with the launch of the "Together on Every Journey” initiative, a campaign integrated into its loyalty programme, aimed at continuing to reward customers’ ongoing choice of the brand and strengthening the relationship of trust with its clients.

More than a promotional campaign, the "Together” signature reinforces the brand’s closeness to its customers, positioning itself as a true friend for life — present in both small and big daily journeys and celebrating every way of travelling, from the daily commute to work to weekend getaways or great family adventures.

Over the course of three weeks, from 26 January to 15 February, the company belonging to the Alves Bandeira Group will be giving away a total of €10,000 in fuel, distributed across five individual prizes of €2,000 each. To take part, customers must be enrolled in the Pontos AB loyalty programme and redeem 200 points per entry (with no participation limit). Entries can be submitted at any participating service station or directly through the Alves Bandeira App.

"In 2026, we want to continue being present on every journey our customers take — not just as a brand, but as a trusted partner that accompanies them along the way and in any situation,” says Pedro Mascarenhas, Marketing Director of the Grupo Alves Bandeira. "The ‘Together’ concept perfectly reflects this close relationship, built daily over five decades, during which we have always been present in our customers’ routines, journeys and stories.”

The campaign’s communication strategy is multi-channel, including radio, social media and in-store communication across all participating service stations, distributed from north to south of the country. For more information about this campaign and all the benefits of the Pontos AB loyalty programme, visit www.pontosab.pt.

With this initiative, Alves Bandeira reaffirms its commitment to standing side by side with the Portuguese people, accompanying every journey, every story and every path taken — "always together”.