News

Alves Bandeira has just launched its new summer campaign, "Together on Holiday!”, an initiative integrated into the Pontos AB loyalty programme, which will offer a total of €7,500 in VISA cards.

Running until 19 July, with no limit on the number of entries, the campaign gives any participating customer the opportunity to be one of the winners and receive one of five VISA cards, each worth €1,500, offered by the Portuguese company.

Designed for one of the most anticipated times of the year, this initiative invites customers to embrace the holiday spirit and turn their points into an opportunity to receive extra support that could make a difference this summer.

"With this new campaign, we want to continue recognising the trust of our customers and strengthen the role of the Pontos AB programme as a platform that not only ensures direct savings on fuel, in-store products and across more than 1,000 national and local partners, but also enables our customers to win prizes of real value,” says Pedro Mascarenhas, Marketing Director of Grupo Alves Bandeira.

Customers enrolled in the Pontos AB programme can take part in the prize draw through the Alves Bandeira App or at one of the participating service stations. For each entry, customers must redeem 200 points, equivalent to 20 litres — with 1 litre corresponding to 10 points — and may enter as many times as they wish, thereby increasing their chances of winning.

The "Together on Holiday!” campaign is part of Alves Bandeira’s strategy to energise its loyalty programme, with the aim of strengthening the close relationship with its customers and promoting new ways of adding value for those who choose the brand in their everyday lives.