News

Alves Bandeira has launched a new nationwide campaign under its Pontos AB loyalty programme, continuing a strategy aimed at strengthening the brand’s proximity to consumers and its presence in their daily lives.

Under the theme "Juntos por Portugal,” the campaign runs until 31 May and aligns with the growing excitement surrounding a major upcoming international sporting event, inviting people across the country to engage more closely with this moment.

As part of the initiative, participants have the opportunity to win 55-inch Smart TVs, enhancing the viewing experience with greater comfort and quality. The participation mechanism is straightforward: customers can enter by redeeming 200 points (equivalent to 20 litres), with no limit on the number of entries.

"As a 100% Portuguese brand, we aim to stay close to our customers, particularly during moments that bring the country together. We believe this will be a period of great enthusiasm and hope, once again, to contribute to the enjoyment of those who choose our energy,” said Pedro Mascarenhas, Marketing Director of the Grupo Alves Bandeira.

Through this campaign, the brand further reinforces its connection with consumers, associating itself with a period expected to mobilise the country from north to south.