News

With the new school year fast approaching, Alves Bandeira has launched a new campaign as part of its Pontos AB loyalty programme, under the theme "Together for Back to School”. Running until 30 August, the campaign will award a total of €12,000 in Staples shopping vouchers, with the aim of supporting families during one of the times of year that places the greatest pressure on household budgets.

School supplies, backpacks and other essential items for the start of a new academic year represent a significant expense for many families. Against this backdrop, Alves Bandeira is once again seeking to support Portuguese families, this time by offering Staples shopping vouchers that can be used to help prepare for the return to school.

"We know that the back-to-school period represents a significant financial commitment for many families, particularly after the summer holidays and at a time when several expenses are concentrated within a short period. This campaign reinforces the theme that has guided us throughout this year: being ‘Together’ with our customers at the moments that matter most,” says Pedro Mascarenhas, Marketing Director of Grupo Alves Bandeira.

Customers enrolled in the Pontos AB programme can take part through the Alves Bandeira App or at participating service stations for the chance to win a share of €12,000 in Staples vouchers. In line with previous campaigns, each entry requires the redemption of 200 points, equivalent to 20 litres of fuel (1 litre = 10 points), with no limit on the number of entries.

In total, Alves Bandeira and Staples will award €100 vouchers at each participating service station, as well as a special €300 voucher for entries submitted through the App.

To discover all the benefits of the loyalty programme and find out more about how the campaign works, visit www.pontosab.pt.