News

AB Tyres was one of the standout brands at the 42nd edition of Ovibeja, marking its presence with a dedicated space for CEAT Specialty, an agricultural tyre brand exclusively represented in Portugal by the Grupo Alves Bandeira company.

Participation in one of the most relevant national agro-industrial fairs enabled the company to reinforce its position in a market where it has been experiencing consistent growth, driven by the increasing recognition of the quality and durability of CEAT agricultural tyres.

According to Paulo Santos, Sales Director at AB Tyres, "the agricultural sector increasingly demands performance, resilience and efficiency. This is precisely the value proposition we aim to deliver to our customers. Ovibeja was a privileged opportunity to strengthen this proximity and to be on the ground, close to those who use our solutions on a daily basis.”

Internationally recognised for its quality and innovation, CEAT Specialty offers a range of tyres developed for different agricultural applications, from tractors to sprayers and trailers, ensuring high levels of performance across a wide variety of terrains and working conditions.

Organised by the ACOS - Associação de Agricultores do Sul, Ovibeja once again recorded significant figures in this edition, bringing together around one thousand exhibitors and more than 100,000 visitors over five days. The event was also attended by several institutional and government representatives, including the Prime Minister, Luís Montenegro, members of the Government, and the President of the Republic, António José Seguro, highlighting the economic and social importance of the agricultural sector in Portugal.

With this participation, AB Tyres consolidates its growth strategy within the agricultural segment, reinforcing the visibility of the CEAT Specialty brand in the national market and its ongoing commitment to innovative, sustainable solutions aligned with the real needs of one of the country’s key economic sectors.