News

AB Tyres participated in the 58th edition of AGRO – International Fair of Agriculture, Livestock and Food, held in March at Forum Braga, reinforcing its commitment to the development of the agricultural sector in Portugal.

As the official distributor of the CEAT Specialty brand in the national market, the company used its presence at the event to showcase its wide range of agricultural tyres, designed to meet the growing demands of modern agriculture, where factors such as traction, durability, stability, and performance across different types of terrain are essential to maximize productivity.

The 2026 edition of AGRO once again established itself as one of the leading agricultural events in Portugal, bringing together more than 200 exhibitors and thousands of visitors over several days. The event stood out not only for its strong attendance from both the public and industry professionals, but also for its diverse program of seminars and technical initiatives focused on innovation, sustainability, and the future of rural areas.

Within this context, AB Tyres’ participation — as the only tyre distributor present in Braga — represented a strategic opportunity to strengthen proximity with farmers, partners, and distributors, promoting direct engagement and knowledge sharing about real field needs. "Being present at AGRO allows us to stand side by side with the professionals who use our solutions every day, understand their challenges, and continuously adapt our offering to the sector’s demands,” said Paulo Santos, Sales Director at AB Tyres.

AGRO 2026 once again proved to be a key platform for networking and business within the national agricultural sector, a context in which AB Tyres reinforces its positioning as a reference partner in providing specialized technical solutions for this strategic sector of the economy.