News

AB Tyres has expanded the offering of its proprietary brands, MatraX Tyres, aimed at the PCR (Passenger Car Radial) segment, and Matoro, dedicated to the TBR (Truck & Bus Radial) segment, with the launch of more than 70 new tyre sizes. This expansion significantly broadens the company’s portfolio and strengthens its ability to meet the needs of different markets, segments and vehicle types.

With its brands present in more than 60 countries, AB Tyres continues to consolidate its international growth strategy by investing in the development of new products and providing increasingly competitive solutions for partners, distributors and customers worldwide. As part of this strategy, 2027 will also bring further developments, including the launch of a new All Season range from MatraX Tyres.

Participation in international events and trade fairs has remained a key focus for AB Tyres and one of its main channels for showcasing new products, strengthening commercial relationships and attracting new distributors. Among its recent initiatives, particular emphasis is placed on its participation in THE TIRE COLOGNE, one of the world’s leading events for the tyre industry, bringing together approximately 400 exhibitors from 33 countries and around 14,600 visitors from 110 countries.

"Participating and investing in these initiatives always provides a valuable opportunity to showcase the MatraX Tyres range in the PCR segment and the Matoro range in the TBR segment, while also sharing our vision for the brands over the coming years. Furthermore, these events are essential not only for strengthening relationships with distributors and partners, but also for establishing new contacts with potential customers across different geographical markets,” says Filipe Bandeira, General Manager of AB Tyres and Executive Board Member of Grupo Alves Bandeira.

The continued expansion of the portfolio, combined with a presence at the industry’s leading international events, is therefore one of the key pillars of the growth strategy for the MatraX and Matoro brands. Through this approach, AB Tyres aims to continue expanding its international presence, developing new partnerships and establishing an increasingly comprehensive, competitive and market-focused proprietary offering.