News

AB Tyres continues to strengthen CEAT Specialty’s position in the Portuguese agricultural market through its participation in some of the sector’s leading trade fairs, reinforcing its proximity to farmers, partners and agricultural professionals. Its most recent participation took place at the Azores Agricultural Fair, on Terceira Island, where the brand once again demonstrated its commitment to delivering increasingly efficient solutions designed to meet the challenges of modern agriculture.

Internationally recognised for the quality and reliability of its agricultural tyres, CEAT Specialty offers a product range engineered to maximise farm productivity. The brand’s solutions stand out for their high traction levels, excellent flotation capabilities, enhanced wear resistance, reduced soil compaction and greater operational efficiency, helping to optimise equipment performance while reducing operating costs. These characteristics make CEAT Specialty tyres an effective response to the requirements of a wide variety of crops and working conditions.

Throughout this year, AB Tyres has been promoting these solutions among industry professionals through its participation in some of Portugal’s most prominent agricultural events, including AGRO – International Fair of Agriculture, Livestock and Food, in Braga, Ovibeja and, most recently, the Azores Agricultural Fair on Terceira Island. This proximity-driven strategy will continue in September, with participation already confirmed at AgroSemana, in Vila do Conde, and Feira do Mondego, in Montemor-o-Velho.

At the Azores Agricultural Fair, AB Tyres participated alongside CRPneus, the brand’s partner on Terceira Island, highlighting the importance of local partnerships in consolidating CEAT Specialty’s presence across different regions of the country. AB Tyres’ participation provided direct support to its partner on the ground while further strengthening relationships with agricultural professionals in the Azores.

During the event, visitors had the opportunity to discover CEAT Specialty’s agricultural solutions, developed to meet the demands of modern farming and distinguished by their traction, durability, reliability and operational efficiency — key characteristics for maximising agricultural productivity.

Filipe Bandeira, Managing Director of AB Tyres and Executive Board Member of Grupo Alves Bandeira, commented: "We believe that the sustainable growth of a brand is built through close cooperation with its partners. Our presence at the Azores Agricultural Fair had precisely that purpose: to support CRPneus, remain close to farmers and continue strengthening a relationship of trust that has contributed to CEAT Specialty’s growth in the region.”

Through its continued presence at Portugal’s leading agricultural events, AB Tyres reaffirms its strategy of investing in proximity, innovation and stronger direct relationships with farmers, producers and companies operating in the sector, while promoting solutions designed to address the real needs of Portuguese agriculture in an increasingly demanding market.