News

AB Tyres, the tyre distribution and sales company of Grupo Alves Bandeira, recently brought together more than 50 customers in Crete, Greece, for a seven-day incentive trip organised as part of the AB Tyres Club loyalty programme. The initiative combined shared experiences and leisure activities with an opportunity to strengthen relationships built over many years.

Launched in 2020, the AB Tyres Club was created to recognise customer loyalty and add value to the company’s commercial relationships through exclusive campaigns, benefits and experiences. Incentive trips have become one of the programme’s most distinctive features, alongside a range of initiatives designed for customers of different sizes and business profiles.

During their stay in Crete, participants followed a programme that combined the discovery of the island with cultural experiences, activities and leisure time. The trip also gave customers from across Portugal the opportunity to meet and exchange experiences with other professionals from the tyre industry, away from the usual day-to-day business environment.

The programme also provided greater opportunities for direct contact with the AB Tyres team, in a sector where personal relationships and a close understanding of each customer remain particularly important. Beyond the activities themselves, the trip was designed to create time for informal interaction and to strengthen the connections between professionals who share the same market.

"The AB Tyres Club is one of the ways in which we recognise the trust our customers place in us and add value to the relationships we build with them every day. This trip gave us the opportunity to spend time together in a different setting, share experiences and strengthen relationships that, in many cases, have been built over several years,” says Paulo Santos, Sales Director at AB Tyres.

The AB Tyres Club remains an important part of the company’s customer loyalty strategy, offering members access to exclusive benefits, campaigns and experiences. The programme also continues to evolve alongside AB Tyres’ digital platforms, through which customers can access the different initiatives and advantages available to Club members.