News

AB Tyres, the exclusive representative of CEAT Specialty agricultural tyres in Portugal, took part in the 57th edition of AGRO – International Agriculture, Livestock and Food Fair, which took place in early April at the Forum Braga. The event, considered one of the main gatherings in the agricultural sector in Northern Portugal and the Iberian Peninsula, brought together around 230 exhibitors and attracted more than 50,000 visitors, establishing itself as a reference platform for professionals and enthusiasts in the industry.

Over the four days of the fair, AB Tyres stood out as the only tyre distributor present at the event. Despite the poor weather conditions in the first few days, thousands of visitors had the opportunity to explore CEAT’s agricultural solutions, which combine advanced technology with a strong commitment to sustainability, aiming to increase efficiency and productivity in the field. Among the diverse range of products presented, the FARMAX R85 was one of the main highlights, known for its durability, superior traction and low soil compaction.

With a 7-year warranty and over 100 years of tyre manufacturing expertise, CEAT Specialty positions itself as the right choice for those looking for quality, durability and competitive pricing.

Filipe Bandeira, Managing Director of AB Tyres, highlighted:"Our participation in AGRO 2025 was an excellent opportunity to strengthen the presence of CEAT Specialty in Portugal and demonstrate the value of our solutions to agricultural professionals. After the success achieved last year, we decided to invest and participate in the country’s main agricultural fairs, with the aim of helping our partners boost their sales. Based on the market response and our sales figures, we are confident in the quality of our product, which offers an excellent price-performance ratio and promotes more efficient and sustainable agriculture."

The presence of AB Tyres and CEAT Specialty at AGRO 2025 reinforces the company's commitment—part of the Grupo Alves Bandeira, one of Portugal’s largest economic groups—to offering high-quality products and solutions tailored to the real needs of the national agricultural market.

Continuing its strategy of close proximity to farmers across the country, AB Tyres will also be present at the 41st edition of Ovibeja, taking place from April 30 to May 4, further strengthening the presence of CEAT in southern Portugal and consolidating its position as a reference brand in the agricultural tyre segment.

For more information about the CEAT Specialty agricultural tyre range, visit: www.ceatspecialty.com/pt