News

AB Tyres, the exclusive distributor of CEAT Specialty agricultural tyres in Portugal, took part in the 41st edition of Ovibeja, one of the largest agricultural fairs in the country, held from April 30 to May 5 in Beja. Despite adverse weather conditions, this well-known industry event welcomed around 100,000 visitors over the five days.

Following its participation in AgroBraga, the presence at Ovibeja reinforces the national visibility strategy that AB Tyres, a company of the Alves Bandeira Group, has been developing for the CEAT brand. This effort has led to a consistent increase in the brand's awareness among agricultural professionals, directly impacting sales and market share growth.

Participation in these events has enabled AB Tyres to showcase the extensive CEAT Specialty tyre range, internationally recognised for its quality, durability, superior traction, commitment to agricultural sustainability, and excellent value for money.

Filipe Bandeira, Managing Director of AB Tyres, highlights the importance of this investment: "Our presence at Ovibeja is another step in consolidating the CEAT Specialty brand in Portugal. We are making a very clear effort to stay close to farmers, understand their needs, and offer solutions that meet their expectations in terms of quality, efficiency, and, of course, price. Trade fairs are an excellent platform for this, and the results we’ve been achieving prove that we are on the right path.”

This strategy of closeness to the agricultural sector will continue, with confirmed participation at the upcoming Agroglobal fair, scheduled for September, and the potential participation in three additional fairs in the north and centre of the country later this year.

For more information on the CEAT Specialty agricultural tyre range, visit the brand’s website: www.ceatspecialty.com/pt.